Free
For proving the owned quote path before paid traffic or CRM setup.
$0
- 1 owned quote form
- 50 job requests/mo
- Call-first job list
- TCPA capture
- Test run before paid ads
- Legal pages
No card to start · cancel anytime
Pay for owned revenue, not shared leads.
Start free with a live quote form, then upgrade when paid traffic is ready for HubSpot, launch checks, and higher request volume.
Start free
Pro
For one contractor turning service requests into quotes and booked jobs.
$49/mo
/mo- 5 owned quote forms
- 1,000 job requests/mo
- Owned service request forms and public URLs
- Quote builder with one-click customer approval
- Call-first job list
- HubSpot sync (optional), TCPA consent capture, routing guardrails
- Legal readiness pack: refund policy, DPA, subprocessors, and cookie notice
Crew
For contractors running a small crew that needs routing and launch controls.
$99/mo
/mo- 25 owned quote forms
- 10,000 job requests/mo
- Everything in Pro
- Multi-pro routing team with daily lead caps
- Traffic test suite
- Auto-manage ad traffic and job alerts
- Priority setup support
One closed roofing job
$8k-15k
Time to live quote URL
2 min
Risk to start
$0
Compare plans
Upgrade only when the launch needs it.
| Feature | Free | Pro | Crew |
|---|---|---|---|
| Forms | 1 | 5 | 25 |
| Monthly requests | 50 | 1,000 | 10,000 |
| Scoring board | |||
| TCPA proof | |||
| HubSpot sync | |||
| Traffic test suite | |||
| Remove branding | |||
| Launch brief exports | |||
| Auto-manage ad traffic | |||
| Priority support |
Checkout runs on Lemon Squeezy (merchant of record). Card details never touch LeadForm servers.
FAQ
Simple answers before checkout.
Can I start without a card?
Yes. Free starts with one owned quote form and monthly request capacity so you can prove the flow before entering card details.
What counts as a job request?
A job request is one homeowner submission through a LeadForm public quote URL, including test requests you intentionally create.
How does HubSpot work?
Pro and Crew include HubSpot sync, retry, and readiness checks so paid traffic does not start before contacts are flowing cleanly.
How do cancellation and refunds work?
Checkout, billing, cancellation, and merchant-of-record tax handling run through Lemon Squeezy. Refund details live in the refund policy. Read the refund policy
Is LeadForm TCPA compliant?
LeadForm captures TCPA-ready consent context and keeps legal readiness pages available, but your team remains responsible for legal review.
Can I switch plans later?
You can start free and move to Pro or Crew when request volume, HubSpot, branding, or launch controls become important.
Ready when you are