Responsible Use Policy

1. Who must follow this policy

This policy applies to anyone who creates, manages, publishes, embeds, tests, or submits content through LeadForm, including workspace owners, admins, contractors, team members, agencies, implementation partners, and anyone using LeadForm APIs, integrations, public forms, or launch tools.

2. Core rule

Use LeadForm to capture and handle real quote requests in a clear, lawful, and respectful way. Do not use LeadForm to trick homeowners, hide who will receive their data, evade communication rules, or create operational risk for people trying to get help from a contractor.

3. Prohibited uses

You may not use LeadForm for any of the following:

1. 01Using LeadForm for unlawful calls, texts, emails, robocalls, lead follow-up, or campaigns that ignore TCPA, Do Not Call, opt-out, or state telemarketing rules.
2. 02Publishing deceptive quote forms, false emergency claims, fake discounts, false licensing claims, misleading warranties, or offers you cannot honor.
3. 03Impersonating a contractor, franchise, brand, public agency, insurer, utility, marketplace, or another person or business.
4. 04Collecting passwords, payment credentials, government IDs, medical records, children's data, or other sensitive information not needed for a Home Services quote request.
5. 05Reselling, brokering, scraping, exposing, or sharing homeowner request data outside the legitimate contractor workflow disclosed to the homeowner.
6. 06Routing requests to unlicensed, unavailable, unsafe, unrelated, or inappropriate service providers.
7. 07Using launch tests, 🔥 Urgent proofs, 50-request simulation data, or demo requests as if they were real homeowner demand.
8. 08Generating spam, fake opt-ins, fake reviews, fake referrals, fake contractor profiles, fake urgency, or fabricated customer claims.
9. 09Using LeadForm to discriminate, exclude, target, price, deny service, or make decisions based on protected characteristics or unlawful criteria.
10. 10Attempting to bypass authentication, tenant isolation, rate limits, webhook signatures, billing controls, or workspace permissions.
11. 11Uploading malware, probing infrastructure, running destructive tests, or disrupting the service or other customers.
12. 12Using LeadForm for regulated services, emergency dispatch, legal, medical, financial, insurance, or public-safety workflows without appropriate compliance review.
13. 13Sending homeowner data into third-party tools that you are not authorized to use or that are not configured to protect that data.
14. 14Using LeadForm in a way that violates sanctions, export controls, anti-corruption laws, consumer protection rules, privacy laws, or the rights of others.
15. 15Copying, reverse engineering, sublicensing, reselling, or commercially exploiting LeadForm outside your authorized account and plan.

4. Homeowner data rules

Homeowner request data should be used only to respond to the request, provide the service context, qualify the job, route the request to the appropriate authorized team, and perform reasonable follow-up connected to that request.

You must not use homeowner data for unrelated marketing, resale, hidden lead sharing, list building, unauthorized enrichment, or outreach that the homeowner did not reasonably expect.

5. Consent and communication rules

If you call, text, email, auto-dial, record calls, or use CRM automations, you are responsible for the compliance of those communications. LeadForm may help store consent evidence, but it does not make every communication lawful.

You must honor opt-outs, suppression requests, Do Not Call obligations, quiet hours, state rules, and any obligations that apply to your industry, location, team, or outreach method.

6. Launch tests and generated proof

Launch tests, 🔥 Urgent proofs, 50-request simulation reports, launch checklist, and test requests are designed to test the product before paid traffic. They must stay clearly separated from real homeowner demand.

Do not use synthetic proof to mislead customers, investors, partners, employees, ad platforms, or service providers about real market demand.

7. Enforcement

If LeadForm identifies or receives a report of suspected misuse, LeadForm may:

• Review form content, workspace settings, consent evidence, routing state, HubSpot behavior, launch test data, and technical logs.
• Contact the workspace owner for clarification or remediation.
• Restrict a public form, disable a feature, pause traffic controls, or limit workspace access.
• Suspend or terminate accounts that create legal, security, homeowner, platform, or reputation risk.
• Preserve records, notify affected parties, or cooperate with lawful requests when appropriate.

8. Reporting misuse

If you see a LeadForm-powered quote form being used in a way that violates this policy, report it at abuse@useleadform.com. Include the form URL, screenshots if available, the company name shown, and a short description of the problem. Do not send sensitive homeowner data unless requested through a secure process.

9. Relationship to other terms

This policy supplements the Terms of Service, Privacy Policy, Security page, and any applicable order form. If you violate this policy, you may also violate the Terms of Service.